Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World by John Mullins

Author:John Mullins [Mullins, John]
Language: eng
Format: epub
ISBN: 9781394153022
Publisher: Wiley
Published: 2023-01-09T00:00:00+00:00

Closing Thoughts

There you go, a series of powerful lessons, some of which revolve around thinking narrowly, not broadly—whether for your target market or your product line—together with some steps you can take now to further develop your entrepreneurial mindset. While thinking narrowly is not going to guarantee the success of whatever opportunity you next pursue, it's going to enhance the depth of your understanding of what your customer wants and will pay for. It will give you a fighting chance of building a successful first platform, even if it's a small one. You can then grow from there. Among the break‐the‐rules mindsets that skilled entrepreneurs adopt, this mindset might be the most important of all.

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